Joe & The Juice Coming to The Oracle this March

17th March 2026

Danish Juice Bar favourite to open its first location in England’s largest town this March, with 100 free juices on offer to celebrate! 

Danish-born juice bar and coffee concept JOE & THE JUICE has announced it will open its very first store in Reading, choosing The Oracle as the home for its debut in England’s largest town. Launching on Friday 20th March, the new venue will bring the brand’s signature Scandinavian style, fresh-to-order menu and high-energy in-store atmosphere to one of the town’s busiest retail destinations. 

Located in The Oracle on the 2nd floor, the opening represents JOE & THE JUICE’s 91st UK site opening and its first in Reading, bringing a new go-to destination for coffee, juices, shakes and sandwiches to local residents, shoppers, and visitors alike. To celebrate opening day, JOE & THE JUICE will bring a series of launch-day surprises to The Oracle, including free juices and surprises on offer. Further details will be revealed closer to opening.

Designed with JOE & THE JUICE’s modern Scandinavian heritage in mind, the store will feature the brand's instantly recognisable open kitchen layout, minimalist interiors and natural material. The new space will also integrate the JOE app experience, where customers can pre-order, skip the queue and earn rewards. For those unable to visit in person, locals within the area can conveniently order through Uber Eats, Just Eat & Deliveroo.

The Reading menu will showcase JOE’s full range of freshly prepared, functional offerings. Guests can enjoy its iconic juices and wellness shots, alongside functional smoothies, speciality coffee, and matcha drinks. The brand’s popular Scandi-style sandwiches, made fresh using its signature rye flatbread, will also be available, including customer favourites such as the Tunacado.

Jon James, JOE & THE JUICE’s UK Managing Director, commented: “We’re incredibly excited to be opening our first store in Reading’s Oracle, bringing the JOE & THE JUICE experience to such a vibrant retail destination - somewhere people can step away from the pace of the day, whether they’re taking a break from shopping, catching up with friends over a Matcha or stopping by for a fresh and energising juice. As we continue to grow across the UK, Reading is an exciting next step for us, and we’re looking forward to welcoming the community through our doors and sharing everything that makes JOE & THE JUICE so special.”

The opening forms part of JOE & THE JUICE’s ambitious UK growth strategy, as the brand continues to expand into key towns and cities across the country. Reading’s strong commuter links, thriving retail scene and growing population make it a natural next step for the Danish concept as it builds its presence nationwide.