to add an item to your Itinerary basket.
Royals return to town centre with John Lewis deal
23rd October 2025
Reading Football Club is delighted to confirm a new partnership with John Lewis & Partners Reading, which will see the Royals open a dedicated retail space within the town’s landmark department store in the run-up to Christmas.
Opening on Saturday 1 November, the Reading FC pop-up shop will be located on the ground floor of John Lewis Reading, offering supporters the chance to purchase a selection of official club merchandise right in the heart of the town centre.
This collaboration supports the club’s commitment to strengthening its ties with the local community, working closely with like-minded businesses to provide meaningful experiences for supporters. With John Lewis based just a short distance from the club’s historic founding site on Gun Street, this new retail presence places Reading FC at the centre of the town’s vibrant shopping district.
John Lewis & Partners has been an iconic part of Reading’s retail landscape for generations. Positioned between Broad Street and Minster Street, and connecting directly to The Oracle, the store will proudly host a range of Royals products — including replica kits, training wear, gifts and stocking fillers — perfect for Christmas shopping.
Mark Ilsey, Head of Retail at Reading Football Club, said:
“We’re thrilled to be teaming up with such an established and trusted name as John Lewis. Their store is a key part of the town’s identity, just metres from where Reading FC was founded, so it feels like the perfect place for our supporters to come and connect with our club in the lead-up to Christmas.”
Jen Ingleby, Brand Experience Manager at John Lewis Reading, added:
“We are delighted to renew our partnership with Reading FC and welcome the Royals back to John Lewis Reading. The club holds a special place in the hearts of many locals, and we’re really excited to host fans in-store during the festive season.”
The Reading FC pop-up at John Lewis Reading will open on Saturday 1 November and run throughout the festive period.
