Snow Window Trail in Reading

Step into a winter wonderland in Reading this Christmas with Reading's Snow Window Trail! From Friday 21 November, shopfronts across the town centre will be transformed with unique, hand-painted snow designs, each one a magical creation designed by the talented Tom Baker from Snow Windows. 

Wander through the streets and spot these enchanting festive scenes, from snowy villages and twinkling trees to joyful characters, including Reading's favourite bear! It’s the perfect free activity for families, friends or anyone looking to soak up more of the festivities as they explore the town’s shops, cafes and Christmas market.

Download a trail map, wrap up warm and see how many snow windows you can find!
 

Want a front-row seat to the creation of a huge snowy window masterpiece? See the whole process live and up close on 13 December! Stop by the old Slaters building in Broad Street Mall from 10am to see the talented Tom Baker in action, decorating a HUGE Reading-themed display.

Eclectic Games

Pikachu’s charged up for Christmas and ready to zap some festive cheer your way! Step inside Eclectic Games for all the cards, collectibles and tabletop treasures your inner trainer dreams of! 

 

Adrienne Henry Millinery

Paddington’s on a very important festive mission: finding the perfect new hat… ideally one that can survive a marmalade incident or two. Adrienne Henry Millinery is full of hand-crafted designs for those big, dress-to-impress moments. And if you’re stocking up for winter, there’s a little treat too: 10% off when you pick up a hat, scarf and gloves. 
CODE: Snow Windows 2025 

Hobson & Quinn

Santa’s in the chair getting freshened up for the big night! Rumour has it he asked for frosted tips to match the North Pole chic. This indie barber’s shop is all about sharp cuts and keeping even the busiest travellers looking their best. 

 

Warhammer

Da Red Gobbo’s up to something again but no one’s entirely sure if he’s delivering these presents… or plotting festive chaos. Peek inside Warhammer for all the miniatures, paints and tabletop worlds where this kind of festive mischief is basically tradition. 
 

FitCookie

The FitCookie mascot is dressed to impress this year! If the big man needed fuel for the sleigh run, this is exactly where he’d stop — protein-packed treats, snacks and drinks to keep anyone powered through the season. 

 

Specsavers

This snowman is keeping a close eye on something... although he’s not quite sure what it is. Good thing this spot specialises in keeping everyone’s vision crisp! Even snowmen need a check-up now and then. 

 

Keeley's Framing

Snow is settling gently over the Keeley’s store. Definitely the kind of picture-perfect winter scene worth a place on the wall! Now which frame to choose from? 


 

Waterstones

Up, up and away! The Snowman is taking flight above Waterstones, just like the stories waiting inside to whisk you off on a magical Christmas adventure. 


 

London Camera Exchange

Caught red-pawed! This squirrel’s rooted through the camera stock to paparazzi the festive season. Fancy snapping your own festive moments? Buy a Kodak Keychain digital camera and get a micro-SD card half price with code Snow Windows 2025. See if you can spot the squirrel inside the store too… 
 

Nisbets Catering

Looks like Santa’s cooking up Christmas dinner this year! Good thing Nisbets is decked out with enough kitchen kit to keep the festive feast running right on time. 


 

Jacobs Jewellers

Santa’s sleigh is flying right over Jacobs Jewellers, clearly on the hunt for those five gold rings. With all that sparkle beneath him, who could blame him for a quick pit-stop? 


 

BLOC Hair

Bloc Hair has gone full festive with their own miniature shop in the window! This is the spot for stylish cuts and haircare that keeps you looking merry all Christmas. Look out for Davines Holiday Gift Boxes, each packed with goodies and a free product.

 

Reading Central Library

This snowman’s getting cultured with a little help from Reading’s own Oscar Wilde! Step inside to explore his works or discover a cozy Christmas read to curl up with. 

 

John Lewis

Straight from this year’s heartfelt John Lewis Christmas ad, this record player is a little nod to those big, heartfelt moments John Lewis does best. Inside, you’ll find gifts and home comforts made for creating memories just like this! 

Bonus Stops in Reading Town Centre
 

Find this fantastic celebration of Reading Festival at Haslams Estate Agents.

Feeling creative? Grab your snow spray and try out these magical designs for yourself!

As you explore Reading’s snowy shopfronts, keep an eye out for Tap for Reading donation points around the town centre. A simple tap is all it takes to help someone facing the cold this Christmas. Find out more here.