REDA and Reading BID Sponsor Pride of Reading Award 

9th June 2025

For over two decades, the Pride of Reading Awards have recognised the people, organisations, and businesses making a real difference across the town. From neighbourhood heroes and tireless volunteers to impactful charities and community-minded companies, the awards have shone a light on the incredible spirit that defines Reading. 

This year, REDA and Reading BID are proud to support this much-loved celebration by sponsoring the Independent Retailer Award — an accolade that honours the independent businesses that are the heartbeat of our town. 

Independent retailers not only contribute to the vibrancy of local high streets — they also help to build community connections, support local jobs, and add unique character to every corner of Reading, from the town centre and beyond. 

"Independent businesses make our town centre unique, full of personality, and a place people want to be," says Alexa Volker, Manager of Reading BID. "Through this award, we’re proud to champion the resilience, creativity, and community spirit that our retailers show every day. They play a huge part in making Reading a welcoming and dynamic place to live, work and visit." 

With nominations now open, REDA and Reading BID encourage residents and businesses to put forward the people and places that deserve recognition — not just for the Independent Retailer Award, but across all categories. 

The deadline is approaching – don’t miss your chance to shine a light on someone making a difference. 
 
Nominate now at www.porawards.co.uk/nominate 

Let’s celebrate the individuals and organisations that make Reading proud.