Alongside the Board of Directors, the REDA team works to drive the economic wellbeing of both the town centre economy through management of Reading’s two Business Improvement Districts (BID), as well as the Greater Reading business landscape.
The REDA Annual Report 2025-26 provides an overview of the deliverables set out for the last financial year, in pursuit of REDA's wider mission to grow business and improve the visitor experience for the benefit of Reading. You can read the 2025-26 report online, but some highlights over the past year include:
- Launched the Economic Development Framework 2025-35, to help position Reading for future growth and investment.
- Recovered nearly £150,000 of stolen goods through our town centre Business Wardens.
- Supported 77 local people through the Launch Reading business start-up programme over the past two years.
- Achieved strong visitor growth through the Jane Austen 250 campaign, attracting regional, national and international audiences to Reading.
- Positive feedback from businesses in our annual BID survey across the key themes of the BID plan.
- Grew participation in our business learning, training, and wellbeing programmes.
- Stronger partnership working with Reading Borough Council and Thames Valley Police to tackle anti-social behaviour in the town centre.
- Supported Reading's creative sector, including filmmaker grants, a local film festival and industry workshops.
- Achieved CSR International Excellence Award - World Leader Status.
Read the 2025-26 Annual Report.
Forbury Gardens and the Blade
