REDA is the management company of Reading Central and Abbey Quarter BIDs. A BID (Business Improvement District) is a defined area where businesses have voted to invest collectively in local improvements to enhance their trading environment. The BID delivers year-round added value projects and services to maintain the vibrancy of the town centre, funded by a levy, which helps to keep Reading town centre safe, relevant and attractive for both residents and visitors. BID services are additional to the services provided by the public services and local authority.
Our team manages and runs Reading’s two BIDs, delivering the business plans that have been voted in by our town centre businesses.
Through the BID’s work, we make Reading:
- Safer and more secure, with two business wardens, CCTV, DISC and street pastors
- More attractive, with floral displays, Christmas lights, summer bunting and a year-round events programme
- Cleaner and greener, with bi-annual street cleaning wild flowering, waterways projects, wellbeing events and recycling schemes
- More connected, with regular networking, monthly committee meetings and weekly newsletter updates
Find out more about Reading's Business Improvement District.
Reading Town Centre Architecture
