Meet the team

We are a small but mighty team, made up of 7 passionate people who are all focused on shaping a better Reading for the future. Our home is Reading Business Centre where we all meet every week, but outside of that the team can be found supporting businesses in the town centre, running events and out and about meeting partners.

As a small team, we use our collaborative approach to be a catalyst for positive change in Reading, and our established partnerships with the local authority and like-minded, proactive organisations help us to get there quicker.

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Executive Director | Nigel Horton-Baker
As Executive Director, Nigel leads the team and sets the strategic direction for REDA. With an extensive career in Economic Development, Nigel works alongside our Chairman to support and advise our Board of Directors. 
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Head of Marketing | Victoria Patyra 
With extensive experience in marketing communications and brand management, Victoria leads on REDA's overarching marketing and brand strategy, working with key partners. 
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Communications Manager | Alex Brannen
Alex is responsible  for REDA’s communications, media relations and tourism strategy, supporting a wide range of stakeholders to drive footfall into the town centre. 
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BID Manager | Alexa Volker
Alexa manages Reading’s two Business Improvement Districts (BIDs), co-ordinating the liaison with our numerous town centre businesses to deliver the 2019-24 BID plans.
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Head of Operations | Alice Rampling

Alice is Head of Operations for Reading’s two Business Improvement Districts (BIDs). Alice works on behalf of our town-centre businesses to ensure they feel Reading is a clean and safe place to be based.
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Economic Development Manager  | Mark Pearson
Mark's role focuses on Reading's Inward Investment and updating the Reading Economic Development Plan in the context of working across wider geographical areas.

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Social Media and Content Assistant | Emma Matthews

Emma works closely with the wider team to produce engaging promotional content, assisting in the management of REDA’s social media channels and the upkeep of the Visit-Reading.com website to celebrate Reading.

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