BID Committee

Reading’s Economy & Destination Agency (REDA) is the management company of Reading Central BID. Although it acts as the ‘BID Body’, REDA delegates operational control to a committee of the Company’s Board of Directors – the BID Committee. Reading BID committee members are stakeholders and volunteers appointed on an annual basis from representative business, local agency sectors from appropriate geographical areas within the BID. This BID Committee is ‘managed’ by the BID Manager, who is a staff member of REDA.