Promotional space bookings

Promote your brand in the heart of Reading

Looking to put your brand in front of thousands of engaged consumers in one of the South East’s most dynamic urban centres? Reading offers a prime location for high-impact brand activations, pop-ups, sampling, and events, just 23 minutes from London and welcoming a daily footfall of 72,000 in its main high street, Broad St. Reading's mainline railway station is the second busiest outside London, with an average 16,000 daily visitors, making it an ideal platform for brand engagement.

With the 4^th highest weekly wage and 3^rd highest disposable income in the UK (Centre for Cities, 2024), and a catchment area that includes a notably high proportion of professionals aged 25-44, it’s no wonder Reading repeatedly attracts brands wanting to reach audiences with strong spending power and brand awareness. Home to numerous multi-national companies, Reading has recently been named as one of the Financial Times’ Top 25 European Cities of the Future, as well as the Sunday Times’ Top 10 places to live.

High-impact locations

REDA manages a selection of key promotional sites across Reading town centre, available for commercial and non-profit use. These high-footfall, high-visibility spaces are ideal for:

• Brand activations
• Sampling and giveaways
• Food and artisan markets
• Weekend-long events
• Experiential campaigns

It's quick and easy to book your next brand activation. Simply fill out our online booking form, providing details about your event set-up and preferred location and a member of the team will be in touch.

Available locations currently include: Broad Street (Reading’s main high street, boasting an average daily footfall of 72,000, as well as other appealing central locations such as Market Place, Town Hall Square and Reading Station. To maintain a high-quality public realm, use of these locations is regulated and subject to approval. 

Trusted by leading brands

Reading has recently hosted successful activations from national names including Costa Coffee, Pepsi, Three and Red Bull - all taking advantage of the town’s energy, visibility, and diverse audience to build awareness and create lasting impact.

Book Your Space

Whether you’re planning a one-day event or a multi-day brand campaign, we can help you find the perfect location to bring your brand activation to life in the heart of a vibrant millennial city centre, just minutes from London.