From Reading UK to REDA

There is no doubt that the past couple of years have brought significant change to the way we work and live. During this time, Reading UK (now REDA) reviewed organisational plans and strategies, to ensure we continue to shape a better Reading as we look to the future. 

Introducing REDA, Reading's Economy & Destination Agency
From July 2022, in our 15^th year, Reading UK will begin to introduce a refreshed visual identity and new trading name: REDA. In time, this will help to provide clearer distinction between REDA, the BID, and the place of Reading, with a more distinct identity and stronger story. 

Looking to the future
We are now looking to the future, planning as a city with vision and ambition, and focusing on promoting Reading as the first-class location we believe it to be. From driving inward investment to making the town centre experience a draw for local office workers, we will continue to work alongside key partners such as Reading Borough Council to unlock sites and premises, and safeguard Reading’s future. These new priorities will form the foundation of our work as we look to the next 15 years, launching our new place brand, maintaining our premier economic status, and championing inclusion and environmental sustainability.