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With the second year of a global pandemic fully upon us in early 2021, the continued need to provide financial and skills support was coupled with new requirements to help reopen the high street and start to rebuild Reading’s profile as a destination of choice for both leisure and business visitors.
REDA's 2021-22 Annual Report reflects on the past year's activities, from economic recovery and skills training to brand reviews, website and visitor tourism. The BID has continued to provide added value services, introducing new initiatives to support local business and drive member engagement. The Board has reviewed its governance and sector and skills gaps, as well as setting up new committees to oversee its expanding portfolio of interest as we look to the future.
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